Plantopia.az | Marketing Analysis
The main goal of the project was an in-depth analysis of the current business and marketing model, an assessment of the brand's online presence, and the identification of strategic development directions for sustainable growth.
Within this framework, analytical work was carried out in the following main areas:
• Evaluation of the business model and marketing strategy
• Analysis of the unique selling proposition and product range
• Analysis of sales channels and customer journey
• Identification of target audience segments and study of behaviors
• Evaluation of the website in terms of UX/UI and SEO
• Audit of social media and advertising activities
• Analysis of the competitive environment and market trends
• Strategic positioning based on SWOT analysis
Based on the analysis results, a package of recommendations that are measurable, applicable, and create long-term value was developed for Plantopia.az.
The recommendations cover key areas such as brand positioning, content strategy, social media activities, advertising channels, sales mechanisms, and increasing customer loyalty.
