In 2024, the number of Internet users in Azerbaijan will reach 9.19 million, and the number of social media users will reach 6.10 million. On the most used platforms - 1.60 million followers on Facebook, 4.05 million followers on Instagram, 6.10 million followers on TikTok, 830 thousand followers on LinkedIn, and 255.9 thousand followers on Twitter (source "DataReportal"). All these indicators show that the importance of social media, which is one of the most important elements of the digital age, is increasing day by day. In this blog, we will explore the wide range of opportunities that social media presents for both large corporate companies and small and medium-sized businesses.
1. Why do people use social networks?
- People communicate using social networks, keep in touch with friends or relatives who are far away, have fun with interesting content or simply follow news and current topics.
- At the same time, social media also serves as a resource for information exchange. People can also follow the brands they shop for or just like through social media. Reasons for brands to follow their social media accounts are to learn about updates, products, campaigns and discounts, and to receive customer service.
2. What is the role of social media in brand promotion?
- Social media is an important tool for proper brand promotion, awareness raising and communication. Through these platforms, businesses are able to share their stories, values and brand identities with a wide audience, creating genuine connections and emotional bonds with their users. Businesses can also build brand loyalty by engaging consumers with entertaining content and engaging campaigns.
3. What is the benefit of interacting with customers through social media?
There are several important steps to engaging with customers and building brand loyalty through social media:
- First, you need to regularly monitor and listen to customer feedback. Personal and direct communication with customers strengthens communication with the brand.
- Secondly, the company can use customer feedback to improve its products or services and also evaluate new offers.
- Thirdly, from the point of view of reputation management, taking into account opinions, reacting to positive and negative opinions more carefully and timely is important for the prevention and proper management of crisis situations. At this time, it will be possible to increase the trust of the business by ensuring honest and transparent communication.
- Finally, by ensuring customer satisfaction, it is possible to create a long-term and strong business-customer relationship.
4. What is the impact of social media on sales?
- One of the main values of social media for businesses is that it is an effective sales channel. By driving traffic directly to websites through social media, an increase in sales can be achieved. Content marketing is also important to achieve successful sales. By introducing their products and services to a wide audience through advertising and promotion using various types of content, companies can achieve an increase in sales and cause the brand to remain in long-term memory. In addition to all these advantages, social media is more cost-effective than other marketing communication channels. This allows brands to manage their budgets effectively.
- The rapidly changing trends of social media platforms also create new, attractive content diversity opportunities for businesses. Successful trends of 2024 include CGI (Computer-Generated Imagery) and VFX (Visual Effects) type video content, Guerilla Marketing, AR (Augmented Reality) and VR (Virtual Reality) advertisements, content generated by artificial intelligence, etc. takes place.
- Small and large businesses can use these trends to make their campaigns more interactive and attract the attention of more target audiences with the right content strategy - eye-catching visuals and copywriting.
5. How to manage crises through social media?
- Another good thing about social media is that it is interactive. In many critical situations that may arise, companies receive information from users at an early stage of the crisis, which allows them to respond to issues more quickly. By providing prompt and accurate responses, businesses can ensure transparency in the face of difficult situations. Showing empathy in the face of vulnerability is critical to gaining users' trust. Monitoring the post-crisis process and maintaining constant communication are essential to successful crisis management.
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